Privacy Policy
Last Updated: May 2026
At Primal Source, we respect the discipline and privacy of our community. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.primalsourcewear.com (the “Site”).
1. Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including:
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Order Information: Name, billing address, shipping address, and payment information (including credit card numbers, email address, and phone number).
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Account Information: If you create a profile, we store your username and encrypted password.
2. How We Use Your Personal Information
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this information to:
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Communicate with you regarding your orders or inquiries.
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Screen our orders for potential risk or fraud.
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When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
3. Sharing Your Personal Information
To provide you with a curated experience, we share your Personal Information with third parties to help us use your Personal Information, as described above.
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Service Providers: We use platforms like Wix/Shopify to power our online store.
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Dropshipping Fulfillment: To fulfill your order, your shipping information is shared with our trusted global manufacturing and logistics partners.
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Analytics: We use Google Analytics to help us understand how our customers use the Site.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
4. Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
5. Your Rights (California Privacy Rights)
If you are a California resident, you have the right to access the Personal Information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
6. Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
7. Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
8. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us on our Contact page.